T-Mobile

Client: T-Mobile UK
Agency: April-Six

Business in Focus
Edited and wrote most of the copy for T-Mobile’s new
quarterly magazine for business customers and prospects

Read Business in Focus 6 here
(PDF, 1.90MB)

Internal

Trouble ahead Internal communications included a series of posters to promote new sales methods. They proved so popular with the head of business sales at T-Mobile that he extended the series and decorated his office with them.
Also conceived and wrote internal sales incentive campaigns, sales tools and training guides

Campaigns

Created several DM campaigns for promoting new services and products to the channel, existing customers and prospects

Sales collateral

Long copy by the ream – with company brochures, product information and data sheets

Online

T-Mobile microsite
Digital campaigns to the channel and endusers
Online advertising
Ezines
Flash presentations
Microsites
Online training guides and sales tools