Barclays

Client: Barclays
Agency: Forward

PROJECT: Suits you – business press ad

AIM: To publicise the tailor-made Corporate Banking services that are available in different regions.

 

 

 

 

 

 

Consumer press

PROJECT: Run with the Bulls, shelter from the Bears – consumer press ad
AIM: To persuade those with large savings to move their money into the equities market through protected investment plans.

 

Internal comms

PROJECT: No pain, just gain – sales promotion poster

AIM: To promote a new product campaign to sales staff.

 

Consumer collateral

PROJECT: International Mortgages – 24-page brochure

AIM: To guide International customers through the steps involved in buying property in the UK and promote the offshore mortgage services available.