Client: Barclays
Agency: Forward
PROJECT: Suits you – business press ad
AIM: To publicise the tailor-made Corporate Banking services that are available in different regions.
Consumer press
PROJECT: Run with the Bulls, shelter from the Bears – consumer press adAIM: To persuade those with large savings to move their money into the equities market through protected investment plans.
Internal comms
PROJECT: No pain, just gain – sales promotion poster
AIM: To promote a new product campaign to sales staff.
Consumer collateral
PROJECT: International Mortgages – 24-page brochure
AIM: To guide International customers through the steps involved in buying property in the UK and promote the offshore mortgage services available.
